Viewability Product Disclosures & Features

JICWEBS Principles*
Product (1.3) The product must take time measurements at a defined minimum frequency. The industry recommendation for banner content is once every 100 milliseconds. If the product takes time measurements less frequently than the above this is allowed but must be disclosed. (2.2) Are there any scenarios where modelling is used to estimate viewability instead of the product measuring it directly? (2.3) Are any user-initiated actions, such as clicks, used as a proxy for viewability? If yes, explain the steps taken to ensure that counting such actions does not inflate counts. (3) Is the content or the container measured? (4) At what point does the measurement of viewability occur in relation to the content rendering, i.e. whether pre, during or post delivery of the content creative? Content Formats Supported Viewable Impression Thresholds Supported
comScore - vCE Validation Every 100 milliseconds None used None used The content Measurement is determined post delivery of the content creative Standard and large banners Any combination of area and time thresholds
DMA Institute - DigitalMAI Visibility Every 100 milliseconds None used None used The content or the container, depending on configuration Measurement is determined either pre, during or post delivery of the content creative, depending on configuration Standard and large banners Pre-defined area thresholds (at 30% and 50%), combined with any time threshold
DoubleVerify - IQ Viewability Advanced Every 100 milliseconds None used None used The content Measurement is determined during delivery of the content creative Standard and large banners Any combination of area and time thresholds, starting at 50% (standard) or 30% (large) for 1 second
Integral Ad Science - Verification Every 100 milliseconds None used None used The content or the container, depending on configuration Measurement is determined either pre, during or post delivery of content creative, depending on configuration Standard and large banners Pre-defined combinations of area and time thresholds
Meetrics - Ad Attention Manager Every 100 milliseconds None used None used The content Measurement is determined post delivery of the content creative Standard and large banners Any combination of area and time thresholds
Moat - Analytics Every 200 milliseconds None used None used The content Measurement is determined post delivery of the content creative Standard and large banners Any combination of area and time thresholds

* Our programme did not specifically confirm these statements other than ensuring results obtained were (or were not) as expected.

 

 

Viewability Test Results (Desktop banner)

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Cert Owner Product Browser 1. Ad is served within multiple (up to 3) cross-domain IFRAMEs 2. Browser is moved off screen 3. Page is scrolled 4. Browser is resized 5. Opening another browser hides existing browser 6. Opening another tab hides existing tab 7. Opening another application causes browser to lose focus Period
  1. Column filters

    By default all products are shown. Click on any one or combination of filters to tailor your selection. Click the selected item to remove.

  2. Column selector

    More columns of data are available. Click here to view what extra information you can add to the table.

  3. Newspaper Edition display settings

    By default we show the average circualtion for the newspaper. If they report editions you may view this by using this setting.

  4. Daily Splits display settings

    By default we show the average circulation for all days of the week. Use this button to choose to view the daily splits that are available.

  5. Group display settings

    By default Group certificates are hidden from display. Use this button to choose to include them or only show groups.

  6. Data Export

    You can export your view to Excel or CSV format for further analysis.

  7. Column sorting

    You can sort by each column by clicking the heading. To sort by more than one column click Shift whilst clicking.

  8. Certificate link

    You can access more information about each product by visiting the full ABC certificate in PDF format.

  9. Reset

    You may reset the report to its original state, by clicking the reset button.

    If you need any further assistance please contact ABC on +44 1442 200736 or abcpost@abc.org.uk

* Implementation of this function is optional for clients.
"Not tested" shows where a particular test, in the stated browser, was not possible due to technical limitations in the testing and should not be considered a limitation of the product.